Hi, I'm Gaby, I am a web designer, developer and business consultant. With over 3 years of web design and engineer experience, I've had worked as a software engineer and consultant in different size businesses from a large e-commerce company such is Gap to small startups. Also, prior to that I have 6 years experience working for JPMorgan Chase as a project and product manager.
I left my full time job to pursue my own freelance work to focus on what I love the most which is empowering people and to work with emerging brands. Currently, I've the privilege of working with the most passionate, creative, inspiring, entrepreneurs. Seriously! I get super motivated by their work and passion.
My approach is to find points of inspiration and uniqueness behind the idea I've been assigned. I do several iterations on each point and usually end up refining the one I find most connected with the users. For me, these points are a way to arrest your audience. It's a way to plant a little bit of desire in their hearts, a yearning to turn the page and learn more about your idea. Ultimately, it's about creating memorable images.
I balanced my day job with personal self development work, like developing guides and curriculums to empower women entrepreneurs, lead a bookclub, train to run races and traveling.